The original Luisa and Son first started as a restaurant with its first official name “Luisa and Son Soda Fountain and Restaurant” owned and operated by Paulita Tejero. The very first location was along Avenida-Rizal in downtown Manila, which was the epicenter of entertainment and fashion and everything hip back in the 60’s to early 80’s.
Business is Booming
While the business bloomed, Paulita’s eldest child, Rosario Del Rosario, ventured into baking and started the first spinoff of “Luisa and Son brand and opened the first “Luisa and Son Bakeshop” along Claro M. Recto. Not long, the bakery reached glamour and prominence as the restaurant did. Luisa and Son Bakeshop started to attract famous celebrities and popular figures in Manila in the 70’s. Soon after, Rosario started the Luisa and Son Cooking and Baking School at the same location.
The construction of the first Philippine Light Rail Transit (LRT) along the glamorous boulevards and avenues of Manila contributed to the decline of the economy of the district. The once colorful and bright streets slowly started to lose its shine, not sparing anything including Luisa and Son, and the struggle to survive began. In 1985, Luisa and Son officially closed its doors in the Philippines.
The Land of Milk and Honey
THE NINETIES TO THE NEW MILLENIUM
In 1997, the first Luisa and Son Bakeshop in America officially opened its doors in Norwalk, California, which remains open to this day. Currently, the Del Rosario family owns and operates a total of 4 branches in California: Norwalk, Artesia, Milpitas, and Union City. In 2010, the family brought back Luisa and Son to the Philippines when they opened a branch in Imus, Cavite. After a few years, a second location opened in Rosario, also in Cavite. Both locations are popular with their amazing custom cakes and an array of cakes and desserts.
UNION CITY, CA
4128 Dyer St, Union City, CA 94587